After all, what good is a relationship that’s merely “sustainable”? Are we finally learning to take care of our planet? President Cradle to Cradle Products Innovation Institute. The term 'sustainability' is awful. Since the beginning of the eighties, I was active for Greenpeace. When they are done, they send a report to the Institute, it’s audited and, if they pass, they get the C2C mark and are added to the product registry. EPEA Switzerland 2012 www.epeaswitzerland.com Concept and production by "Animal Design Studio" Graz Tammo Trantow, Andreas Förster, Martin Pabis www.animaldesign.at Music… Based on book Sustainable Business: Key issues http://www.routledge.com/books/details/9780415739528/ Cradle to Cradle: Remaking the Way We Make Things is a work of nonfiction by William McDonough and Michael Braungart, published in 2002. And a product that leaves behind waste has a quality problem. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make News Events And I’m actually amazed that they took it on, because it wasn’t easy.”. In 2010, they founded the non-profit “Cradle to Cradle Product Innovation Institute” together with Bridgett Luther. These products really exist. But Greenpeace donors were satisfied with that campaign and the manufacturers too, because they could go on producing, now with the seal of approval of the "Detox" campaign. Products that are later found in breast milk, should not actually be produced. Prof. Michael Braungart, explains to FairPlanet how it works. Inspirations, Fashion, Cradle-to-cradle MODS sneakers or the circular economy step by step! 16 Dec 2015 It's an outgrowth of a perfidious form of debt management. So it's about deciding which ingredients to use, not which to leave out. In the cradle-to-cradle model, all materials used in industrial or commercial processes—such as metals, fibers, dyes—fall into one of two categories: "technical" or "biological" nutrients. Cradle to Cradle is a pattern for sustainability, fighting against the “take-make-dispose” industrial system still dominant worldwide. Why should buyers of televisions have to cope with 4360 chemicals if they only want to watch TV? Cradle to Cradle (C2C) design is an eye-opening approach to eliminating waste and creating a circular economy. She spent five years as Director of the California Department of Conservation with responsibility for a wide variety of programs, including the California beverage container recycling program. A Canadian oil and gas firm is planning to start hydraulic fracturing in one of Africa’s most sensitive environmental areas. So in addition to Bill (McDonough) & Michael (Braungart)’s firms, you can also work with Tebodin, EPEA Switzerland, Eco-Age and several others.”. I think it's crucial that we get more young people into chemistry. Materials are defined as biological or technical nutrients. Many trendsetters are making a contribution with their products. Closed loop or ‘circular’ production systems known as Circular Economy and Cradle to Cradle represent a unique opportunity to radically revise the currently wasteful system of production. We’re providing you with a blockchain wallet – and a free amount of 100 credits (appr. 11% of the world’s population is already vulnerable to actual climate change impacts. We need to bring new ideas and new thinking into companies. Efficiency is about doing something right. Quang Pham has designed an easy to repair modular shoe to reduce the amount of textile waste. Ensuring the future is green – Environmental sustainable development draws on concepts of little waste, lower consumption and switching to green, environmentally-sustainable resources like solar and wind or materials which can constantly be up-cycled. Industry must respect people’s right to have clean water and uphold a healthy relationship with the environment. Cradle to Cradle is the circular economy model developed by American architect Bill McDonough and German scientist Michael Braungart (MBDC). Under the banner of sustainability, huge recycling plants are built: waste incineration plants, whose capacity nobody needs. Whereas traditional products are designed to do less damage (but not fully avoid it), the C2C mentality asks “How can this product do good?” Real innovations that follow the C2C approach include buildings with roofs that can be used for farming, carpets that filter particles from the air and wall plaster that absorbs airborne toxins. If you should experience any trouble contact hello@satoshipay.io, they will be happy to help. Every time materials are recycled, they are mixed with lesser quality metals or plastics, resulting in a lower quality material. Circular economy: crash course. He is the CEO of EPEA Internationale Umweltforschung GmbH and a professor for eco-design. Migrants further imperil Africa’s endangered wildlife, Concerns Over Fracking Plans on Namibia-Botswana Border. The term 'sustainability' is awful. However, as cradle-to-grave thinking continues, a new concept emerged from chemist Michael Braungart and architect William McDonough. Of course, this does not apply to products that belong to the biosphere, because they wear off in use, such as brake discs for example. In the words of MBDC, C2C aims to “meet the needs of the present generation while ensuring that future generations have more opportunities to meet their needs”. Introducing cradle-to-cradle as a concept of circular economy: What is the philosophy of cradle-to-cradle design? The circular economy thinking on cradle to cradle, performance economy, biomimicry, industrial ecology, natural capitalism, blue economy, regenerative design. C2C points the way to finally diverging from the “take-make-waste” path that is causing our planet to suffer. Products produced and operated on 100% renewable energy do not have to worry about consumption: the power’s always clean. Published on 03.12.2015. Cradle to Cradle vs. Cradle to Grave infographic. Our Cradle to Cradle management through manufacturing, reconditioning, reuse and recycling solutions help divert waste from landfills while strengthening relationships within our supply c… The best minds went to banks and other companies instead; they didn't want to get involved with an industry that was responsible for such misery. CHT offers the possibility of designing tomorrow's sustainable textiles already today and is therefore part of the Circular Economy. Why? Water is a basic human right and, whenever we use it, we’re only borrowing it from the earth. Support our journalism, activism and global equal pay policy! A Circular Economy powered by Cradle to Cradle: The Cradle to Cradle® design concept combined with the Circular Economy forms a future-proof strategy that brings together innovation and an increase in quality, working simultaneously at an economic, social and ecological level. Manufacturing, construction and all kinds of operations must be designed to honor all people and natural systems affected by the creation, use, disposal or reuse of a product. The Cradle to Cradle® principle forms the practical basis for a transition to the circular economy by means of product certification. To me, this is a form of chemical harassment. Developed by William McDonough and Dr. Michael Braungart, the main focus of the initiative is to design products that are 100% beneficial to people and the environment – that really improve quality of life, rather than merely doing less harm. It’s why we’re obsessed with Cradle to Cradle ®, an independent and internationally lauded methodology that applies science-led thinking to implement circular economy solutions. The spots where I was hit with an iron bar, I still feel today. Instead of patching the system with down-cycling and so-called “sustainable” solutions, we need a zero-waste approach with C2C design and a truly circular economy. Click. This continues until you just have trash. Mr Braungart, thank you very much for this interview. That's a problem. No tree is climate neutral, because trees are good for the climate. Converting to a cradle-to-cradle economy where businesses like DesignTex and Unverpackt work to make all goods reusable is a step society could benefit from and one that could help to ensure that the world’s natural resources will remain abundant for future generations. None of the samples could have ever been sold as milk due to excessive exposure to harmful substances. We do not need systems that provide morality; what we need are systems that provide quality. Entries for DC6 are invited across four categories: Best Overall Project ; Best Use of Cradle to Cradle Certified™ Material Because they have a high calorific value, and that is good for the incinerators because only then they can be operated efficiently. When I read Cradle to Cradle, I was working for a UK government agency whose sole remit was to facilitate the creation of the low carbon economy. I think it's crucial that we get more young people into chemistry. You’ll have to verify yourself with your phone number to avoid abuse. Less bad, more good – pioneering a circular economy with Cradle to Cradle, “Cradle to Cradle is all about design – designing in a way where everything we do has a positive impact. Cradle to cradle successes. This certification doesn’t get them a point for LEED. Today, under the banner of sustainability, things are recycled that were never intended for recycling, such as toxic rubbers on car tires or an IKEA catalogue containing up to 90 toxic ingredients. Method makes C2C gold-certified body wash and household cleaning products, while Aveda boasts a full range of gold-certified personal hygiene products. Architecture Today Webinar with Schueco - Cradle to Cradle. Companies – particularly product designers, manufacturers and architects – are called to stand up and design goods that, when no longer useful, can safely return their “nutrients” to industry and mother earth. EPEA (Environment Protection Encouragement Agency). Urban Hub is an interactive platform for people working on urbanization, smart cities and mobility. Cradle to Cradle is the circular economy model developed by American architect Bill McDonough and German scientist Michael Braungart (MBDC). Prof. Michael Braungart: No! C2C starts in the design phase: Designers must consider how every piece of a product can retain value at the end of its current use cycle. Circular economy strives to minimise negative environmental impacts through qualitative transformation coupled with the closure and deceleration of material cycles. If you plan it – if you design it – it can be done. Cradle to Cradle® is a design concept inspired by nature, in which products are created according to the principles of an ideal circular economy. I once discovered in a study that a television contains 4360 chemical ingredients. Although certification through the Cradle to Cradle Products Innovation Institute is an excellent and honorable move, companies should develop a C2C mentality that is pursued in all endeavors, so an organization’s positive footprint can spread in unexpected directions. What nonsense! But it is not too late to tackle the problem. Today, the usual residual waste consists of about 20 percent baby diapers. Some parts may be safely biodegradable and returned to earth, and 100% of the remaining parts will return to industry for reuse in new products. Greenpeace recently launched a campaign called "Detox". We do not advise, we invent; that is something completely different. You once said that digital thinking means that everything becomes a service that does not wear out. https://www.fairplanet.org/story/cradle-to-cradle-a-concept-for-an-ideal-circular-economy/. From cradle to cradle – Creating a Circular Economy for the data centre industry Green Technology Insights Top Stories. A new-found love of nature is shared by leaders of sustainable development and their ideas are beginning to find favour in the corridors of power Dr. Mae-Wan Ho C2C can be considered more of a quality mark than a traditional certification. The brainchild – and registered trademark – of McDonough Braungart Design Chemistry (MBDC) consultants, C2C is a biometric approach to product design. As is the case with most things, the truth lies somewhere in the middle. The methodology is explained as the first steps of circular economy: through ethical business planning and product creation we can implement real sustainability. Discover our other sites. We work with our customers, and even their customers, to produce new packages and products that build economic, environmental and social capital. Why not a 100% recycled blanket where all net proceeds go to charity? Once you have topped up your wallet, you can support FairPlanet by donating a tiny amount. A Circular Economy powered by Cradle to Cradle: The Cradle to Cradle® design concept combined with the Circular Economy forms a future-proof strategy that brings together innovation and an increase in quality, working simultaneously at an economic, social and ecological level. Cradle to Cradle takes a different path... A central element of our Cradle to Cradle approach is the distinction between efficiency and effectiveness. This serves as a leading, science-based measure for transforming the safety, health, circularity and sustainability of materials and products across major sectors and industries. We need a completely new definition of organic. However, Cradle-to-Cradle as a design concept was first introduced Based on book Sustainable Business: Key issues http://www.routledge.com/books/details/9780415739528/ A natural look: green walls and rooftop gardens. Closed Loop, Cradle to Cradle, Circular Economy & the New Naturephilia. read more: MBDC Chemist Teaches Students About the Cradle to Cradle Circular Economy MBDC President Jay Bolus to speak at SPC Impact 2020 On April 1, MBDC President Jay Bolus will speak on the panel, Completing the Package – Inks, Adhesives and Coatings, at SPC Impact 2020 in Austin, Texas. Their book Cradle to Cradle; Remaking the way we make things (2001) is a seminal publication and, a decade after it was first published, it still represents thought leadership within the more generic notion of a circular economy. Our dedication to the principles of Cradle to Cradle ® has led to us being awarded many Cradle to Cradle TM certifications across our industry. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. 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