Everyone can find inspiration and hope in this book. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. We’d love your help. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” The book itself embodies its theme of cradle-to-cradle. 0 comments. In nature, the concept of waste does not exist or as the authors put it “waste equals food.” For example, a leaf falls from a tree on the ground and becomes food for the organisms that live in the soil which in turn nourish the tree. Review: Crade to Cradle: Re-Making the Way We Make Things by Michael Braungart & William McDonoughSteven Poole's non-fiction choice In the final chapter, William McDonough talks about his work with Ford Motor Company to redesign and renovate their gigantic River Rouge factory in Dearborn, Michigan. But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. Required fields are marked *. It is also overly simplistic. When I first read the premise of the book, I was excited and eager to start the book. Cradle to Cradle challenges us to consider all costs and impacts involved when designing, manufacturing and packaging products. Review of the book Cradle to cradle by William McDonough and Michael Braungart Chapter 1- This Book Is Not a Tree. As for throwing away - there is no more "away". I have just modified 8 external links on Cradle-to-cradle design. Une partie expliquant l'historique de comment nous en sommes arrivés là (pollution,...). I'm not sure what to think of this book. Dear Mr Walton Thank you for your review of Cradle and for your encouraging remarks about using Cradle and extending its use across your process. It is a book that precipitates a paradigm shift in how one things about ecology, design, economics, business and human relations. Cradle To Cradle Book Review. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. How to make a video presentation with Prezi in 6 steps; Oct. 14, 2020. Our water and the trash is the worst. Instead, they argue for designing products from the ground up that don't require pollution to be made and can be reused many times without losing value or quality. McDonough and Braungart demonstrate that design may be the key element in a (un)sustainable product's lifecycle. “Cradle to Cradle design (also referred to as Cradle to Cradle, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. But then, that’s the point” (McDonough and Braungart 186). I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle… but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they can be reused either in the natural biological cycle or industrial cycle. Explique son approche de Ecodesign via le principe Cradle to Cradle. Video conferencing best practices: Tips to make meeting online even better Cradle to grave is fallacious. The book argues that a radical change must be made to the Western world’s industrial and manufacturing systems, which are devastating to the natural world in their present state. Wouldn't it be cool if packaging was designed to be tossed into your yard, decompose in weeks, and maybe even contain a wildflower seed that would germinate? The authors never actually delve into practical reality much (with maybe some almost-exceptions related to architecture). Reducing toxic emissions isn’t the same as eliminating them. It introduces the concept of cradle-to-cradle where at the end of their useful life, products are not thrown away but become input for new products. And educational - I was shocked to learn that chromium is used in leather tanning. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic. That we would need huge technological advances before we could make any changes. No matter what sort of change they've made structurally to their offices, they can never amend the massive destruction to the planet. That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”. 80% of our forests are gone. 04/08/13, American Council for an Energy-Efficient Economy (ACEEE), National Renewable Energy Laboratory (NREL) – U.S. DOE, U.S. Bureau of Ocean Energy Management (BOEM) – California, U.S. Energy Information Administration (EIA), Intergovernmental Panel on Climate Change (IPCC), U.S. Environmental Protection Agency (EPA), U.S. National Oceanic and Atmospheric Association (NOAA), Center for Health, Environment and Justice, SLO County Integrated Waste Management Authority, Surfrider Foundation – San Luis Obispo Chapter, U.S. Green Building Council – CA Central Coast Chapter. Three stars doesn't quite do justice to this book. It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. I thought it was important. 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